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The on-line Resource Center is ever expanding with expert opinions, essential advice, and tools for 'brand enablers'. Experience new ideas and challenges, successes, and inspiration from a global network of brand professionals.

Latest Articles

Downloads

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Why Should your Customers Report to your Processes?
By Mark Di Somma

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Brand Video: Learn how to turn customer complaints into sales! By Janelle Barlow, Ph.D.

 

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Y Should I Work For You
By Leah Fisher

> Toolbox Exercise: Who is the
Brand
More Articles >> More Downloads >>

Brand Examples

on-brand

On-Brand Example: Abercrombie & Fitch
More Examples >>

off-brand

Off-Brand Example: Get Past the Logic

More Examples >>


Useful Links

Quotes Archive

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www.allaboutbranding.com
This site is dedicated to all issues realted to branding. Find articles, tools, book reviews and more

The most frequent cause of company failure is purely and simply not giving the customer what he or she wants."

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www.audacity.co.nz
Fun and funky with great articles
and information of thinking outside
the square with your brand.

David Clutterbuck,
Author, Turnaround

More Links >> More Quotes >>

Tool-Kit Resources

Updated versions of the workbooks, powerpoints, and more are now available for you to download. these can be downloaded from the Tool-Kit Resources webpage.


Tool-Kit
> 

See the latest energizer
(Updated July 2007)

See the latest Structured Simulation
(Updated July 2007)
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 If you believe that branding only belongs in the advertising or marketing department - think again. It's the job of the entire organization to not only represent your brand, but to also make it come alive!.

Rich McLafferty, Brand Guru
Boost Mobile